Monday, June 25, 2007

I read this on www.maximumimpact.com, it was a review of a book ‘ Made to Stick: Why Some Ideas Survive and Others Die’ By Chip Heath and Dan Heath (Random House, 2007) , the reviewer had this to say about the book, ‘Much of Made to Stick is devoted to breaking the Curse of Knowledge—described by the authors as our natural tendency to forget that the knowledge we possess is not common to everybody. We automatically assume everyone knows the same things we do. When we fall prey to the Curse of Knowledge, we phrase ideas as they exist in our own mind instead of expressing them in a way that appeals to the minds of others. The Curse of Knowledge leads us to abstraction and separates us from our audience.’ This really got me thinking , I hope to get this book soon.

More quotes
“Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.”
~ Dale Carnegie
Being challenged in life is inevitable, being defeated is optional.
~ Roger Crawford

1 comment:

Unknown said...

True. Thx. I'll keep that piece of insight.